Business Model Fundamentals
This program addresses the practical challenges of implementing structured business thinking in real-world scenarios. You'll work through frameworks that companies actually use to make decisions, allocate resources, and measure outcomes.
Investment and structure
One-time payment, lifetime access to materials
Includes all course materials, case study templates, and Business Model Canvas toolkit. Group coaching sessions available separately.
What you'll cover
The curriculum is built around case studies from companies in Ireland and across Europe. Each module includes exercises that require you to apply concepts to scenarios similar to what you might encounter in your work.
Program structure
- Week 1-2: Value proposition and customer segments
- Week 3-4: Revenue models and pricing strategies
- Week 5-6: Cost structures and key resources
- Week 7-8: Distribution channels and partnerships
- Week 9-10: Unit economics and financial projections
- Week 11-12: Case study analysis and model design
Learning approach
Each week includes video lectures, a case study analysis, and peer discussion. You will build a portfolio of business model analyses and create one complete model for a concept of your choice.
Understanding how businesses actually make money requires more than theory. This program breaks down the mechanics of value creation, revenue streams, and cost structures through case studies from companies you recognize.
You will examine different business models across industries, from subscription services to marketplaces, identifying what makes each approach viable. The focus is on practical analysis: how do companies acquire customers, what does it cost them, and where do margins come from.
What the program covers
We start with the Business Model Canvas, a framework used by thousands of companies to map their operations. You will apply it to existing businesses, then use it to evaluate new ideas. Sessions include financial modeling basics, unit economics, and competitive positioning.
Expect hands-on work analyzing companies like Spotify, Airbnb, and traditional retailers. Each case reveals different approaches to solving the same fundamental challenge: building something people will pay for at a price that sustains the business.